A woman sitting at a bar with bottles of alcohol behind her, various chalkboard menus and signs advertising drinks and specials, in a black and white photo.

Music has a voice—but your art can’t speak for itself.

I’m here—and I’m stoked!—to amplify the work of artists I believe in through industry consulting, connection and storytelling services.

LET'S WORK TOGETHER !

If your passion is your music, my passion is supporting it.

I’ve worked in the NYC music scene since 2017, where I’ve dedicated myself to creating platforms to promote the work of artists I love—on the page and on the stage.

I’ve been proud to work with hundreds of artists, and now I’m expanding to build a roster of indie bands I believe in, offering management, consulting and storytelling services.

Amplifying art is an art form, and drawing on my experience across different areas of the industry—booking, management, media—I know how to make your voice heard and your story sing. Whether you’re releasing your debut single, booking an album-release show or eyeing international festivals, I’m here to help. Combining commitment, connections and endless energy and enthusiasm, I’ll give it my all as I guide you through this weird, wild and wonderful world. 

More than anything, I believe in you and what you do.

Together, let’s turn it up.

Two women posing with a guitar and making playful expressions on a stage with a dark background.

  • “Nobody works harder for bands than Sam Sumpter. She's a joy to work with and an honest partner for artists.”

    — Brian Hemmert (My Son The Doctor)

  • “I don't throw around the word 'scene' but Sam always brings that word to mind because she helps foster a sense of community wherever she goes.”

    —Steve Matrick (Co-founder, New Colossus Festival, Dedstrange Records)

  • “Sam brings layers of energy and enthusiasm to every project, effortlessly bringing artists, guests, and crew together into a collective experience that’s greater than the sum of its parts!”

    —Brad Wagner (Co-founder, I Know We Should)

  • “Sam is a true music industry multihyphenate and her experience in music journalism, artist management and public radio make her an asset across the board. Consult with her, hire her, work with her - you'll be better for it!”

    —Meghan Suma (Director of Audio & Digital Content, WFUV)

  • “Off stage, she's just as driven and generous: a true collaborator and a joy to have around any festival, in any context.”

    —Mattias Tell (Founder/Manager, Westside Sweden / Viva Sounds)

  • “Sam's passion and effort towards the NY music scene is without equal.”

    —Mitch Vinokur (Two-Man Giant Squid)

  • “Whether she’s organising an entire gig or turning up to a room full of new faces, Sam is always front and centre, dancing, supporting, and championing artists like they’re lifelong friends.”

    —(The lads of) AWAY FANS

  • “Sam brings enthusiasm, focus, and genuine care to every opportunity to support and advance the local music community.”

    —Jesse Highstein (Head of Production, Arlene’s Grocery)

Group of five people sitting on stools on stage during a performance or discussion, with musical equipment and a dark background.

I feel extraordinarily lucky to have found my purpose—and it’s working with bands. 

Now I’m pouring my passion into services intended for impact and designed for depth, channeling my experience and expertise to work more closely with the bands I love—amplifying and advocating for independent artists in NYC and around the world.

With every project, you have my promise: I believe in what you do, and I’ll always do my best.

Consulting & Storytelling Services

Helping you find the hook

Let’s get personal. Drawing on my media background and industry experience, I’ll dive in to help you connect the dots, break through blocks and craft a unique and engaging band story for journalists, bookers and all your future fans.

SELECT YOUR SERVICE

SAMgmt.

Management services for the moment

I’m building a roster of artists I believe in with subscription services custom-fitted to meet your band’s evolving needs. Consider this management for the moment—structure, strategy and support that meets you where you are and helps you level up. An on-call industry professional planted proudly in your corner, offering guidance and assistance in the ways YOU need it most (while yeehaw!-ing every step of the way).

JOIN MY ROSTER

Moderating, MCing & Media

Prepared with care, executed with enthusiasm

Live sessions. Listening parties. Festival panels. Interviews and articles. I approach every event and creative endeavor with warmth, energy and intent, doing my research to shine a thoughtful spotlight on my subjects and ensuring everyone feels seen—and heard.

PASS ME THE MIC

I’d love to talk. Let’s get in touch :)